Grow Your List With These Email Subscriber Ideas

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Now that you have taken the first, essential steps to growing your email list, you’ll want to keep them coming back for more and continue to gain new subscribers with some excellent free content.

One of the best ways to attract new subscribers to your growing email list is to create and offer valuable materials in exchange for the right to be included in their inbox.

By offering your readers or potential subscribers valuable information for free, you will be establishing trust and authority in your niche, so when the time comes to sell a product or service, your subscribers will be on board with what you are offering because they have already had a sampling of the high-quality things you have to offer.

So let’s get started today by first looking at five different kinds of freebies that you can create for your subscribers:

1. Checklists
2. Planners
3. Quick-guides
4. Short video tutorials
5. Free email training series

Now, let’s look at what types of free content might be best suited for your business or brand.

1. Product-based business freebies

If you offer a product or products through your business, certain types of content are best suited to your brand and will be most useful for your customers. The best free content you can offer your customers as a product-based business is:

• Quick Guides – Quick guides can be used to explain how you would use your product to solve various types of problems that your subscribers might encounter.
• Short video tutorials – Again, you can offer your customers free video tutorials to show your product in action. If customers like what they see, they will be excited to make a purchase from you.
• How–tos – Downloadable how-tos in the form of a checklist on how to solve a specific problem or achieve a goal that features your product as one of the essential steps to save time, energy, and/or money along the way is an excellent piece of free content to offer.

2. Service-Based Business Freebies

If you own a service-based business, you will want to focus on giving your potential customers free snippets that offer them ”quick wins” in the niche that you are working.

• Checklists and planners – For example, if you run an organizing business, like I do. You may be offering your organizing services or selling a planner or downloadable home management binder. You could provide a single room or routine organizing checklist as a freebie so your readers can see the value and expertise you offer.
• Free email training series – you can also offer a meatier freebie in the form of a free e-course designed to further give great value for free to your readers. The more you share freely of your knowledge, the more people will trust that you are confident in the expertise you have to offer in the services and products you provide.

Of course, you can and should mix and match these kinds of freebies up as offers in your business, depending on what your subscribers respond to, whether you have a product or service-based business.

Finally, you will want to create a plan for sharing this free content.

Once you have decided on the type of free content you want to create, you will want to approach it in a three-step process similar to this.

1. Plan and Design With The End Result In Mind

When planning and designing your free content, ensure you start with the end goal in mind. Consider where you would like this free content to take your subscribers. What are they interested in most that is related to a product you are charging for?

This way, when you ask them to purchase a product or service from you, they will know it is at least close to something they would need and want because they accepted a free offer that was very similar.

2. Share and Promote

Once your freebie is designed, you will want to share and promote it. You can add your freebie as a header email grab for people to leave their email in exchange for a free download or link.

Place this above the fold on your website for maximum impact.

You can also send out your freebie to your current email list. You will also want to promote your freebie offer on social media.

3. Follow Up

In the first two posts where we discussed email lists for your business, we emphasized the importance of consistency, and it’s reappearing here. Once people have given you their email in exchange for free content, you need to do something with those emails.

This is a straightforward way to utilize the new emails you have to convert subscribers into customers. Create a segmented list in your email marketing service, like ConvertKit. (affiliate link)

Send out an email asking people how they liked the free content and if they had any questions. Then offer them your product or service that is related to the free offer they accepted.

4. Conclusion

Providing free content in the form of ebooks, checklists, planners, video training, and more is a great way to build trust and confidence between you and your current and potential subscribers.

When people buy products or services, they tend to purchase from those they know, like, and trust.

By sharing content that is both valuable and free, you will be well on your way to achieving all three.

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