Online Business Tools I Use & Recommend
When you are just starting your business you might feel tempted to go on a zero budget, however, if you’re serious about making your small business a long-term profitable endeavor, you should focus on building an online presence, creating consistent content for your ideal client and growing your email list.
The tools below are the ones I currently use or have used in the past, and I recommend them because I trust you’ll be in good hands. These tools will help you get started and build a solid base for your business, even on a small budget.
There are affiliate links on this page. If you click on the link and choose to act on it I may receive a commission at no extra cost to you.
Organizing and Storing All Your Information & Files
Evernote is THE tool to have if you want to get all your information organized and have it accessible all the time.
There’s a free plan and you’ll find you can get a lot done and organized with that plan. If you feel you can benefit from the paid version, you can simply upgrade. Use this link to create your Evernote account.
I have used another company for the longest time, however, as my website traffic grew, the plan I thought was unlimited (and wasn’t!) became a headache. Their customer support was terrible and I always had to figure things out on my own.
StudioPress Sites – I moved to StudioPress Sites and I couldn’t have been happier. My website is safe, backed up and has better loading speed than ever before. Their customer service is amazing and takes care of me, 100%.
I love building my websites and have done so for years now. With the constant evolution of technology and design, starting your blog or website is easier than ever before and the choices are limitless.
To help you narrow it down, here are my favorites sources of themes.
WordPress Themes: StudioPress Themes for WordPress
One of my favorite themes is FoodiePro
Tools to Keep You & Your Business Safe
LastPass – Keep all your passwords secure and access them from any device with LastPass.
The Contract Shop – Want to protect you, your business and your relationship with your clients? You need a contract! Find at The Contract Shop all the contracts you need for service providers, your website, online business and online courses.
My Favorite WordPress Plugins
SocialWarfare is a powerful and easy to use social share plugin.
YOAST is an excellent choice if you care about making sure that every single post you write is optimized for SEO. It’s the easiest way to make sure all the Ts are crossed before you hit publish.
Conditional widget allows you to show a specific widget on a specific page or category. It’s great if you have an offer related to a specific content or audience.
Media Library assistant saved my sanity as it allows me to add tag and categories to all images uploaded to the website.
Creating a Brand For Your Business
Color Palettes Tools & Inspiration
Canva Color Palette – Upload a photo you like to create a color palette from it.
Fonts / Typography
The gorgeous images you see on my website and social media graphics are by the talented Rachel Rouhana at HauteStock.
Rachel keeps her image library fresh, delivering a new batch every Monday. Haute Stock is yearly membership and updating my posts with these images has been one of the best investments I’ve made. The blog gained a fresher look, the images have helped me spread the blog on social media channels and I get more visitors to every single post thanks to these gorgeous images.
Creating Graphics For Your Site, Blog Posts & Social Media
Easy to use, has a free plan and many templates to help you get started – PicMonkey
Canva is my personal favorite and the one I use for everything you see on my website and social media accounts. You can also download the app and create your graphics on the go – Canva for Work
Email Marketing – List Building
ConvertKit is my tool of choice for email marketing – convertkit.com
When I first started building my list I used Mailchimp, however, as my online presence grew and I had subscribers on multiple lists, it became very expensive. At that time, ConvertKit was brand new and I decided to join them and am happy I did.
DRIP is another great tool and is quite intuitive. I found them very easy to use and do recommend it. – drip.com
Social Media Tools
MeetEdgar – I have a long love affair with Edgar and that mighty octopus has been churning my content since 2014! I love it and recommend you use it too. Click here to receive $10 off your first month.
HootSuite was the first tool I used to schedule my social media content and I would probably still be using it if I didn’t have to reschedule everything all over again every week/month. Hootsuite is a great resource and if you’re on a tight budget it’s the way to go.
Buffer – excellent tool to schedule your social media content and with a free version there’s no reason not to be used in addition to other tools.
Building Sales Pages
Leadpages is the tool I personally use to build all my landing and sales pages – LeadPages.net
Recording – Audio & Video
Hosting Your Videos for Paid Your Programs – When I decided to launch my online marketing training for professional organizers, I needed a place to safely host all my videos. I chose Wistia for being easy to use, has a beautiful interface and allows you to customize your videos to your branding. It also allows you to capture emails if you’re using videos on a sales page, for example – Wistia.com
Recording ScreenCasts – This is a new kid on the block but it’s a great (free) tool to record and edit videos – Soapbox
Recording Video for Mac – If you’d like – ScreenFlow
Recording Video for PC – Camtasia
Selling Info Products (aka ebooks, online courses etc)
SamCart is an amazing shopping cart that allows you to easily create funnels and upgrades for your products. Use this link to start a 14-day trial, load your digital product and check the results for yourself!
PayPal.com – the easiest way to sell goods, services and be paid online.
Stripe.com – very similar to PayPal, I prefer Stripe simply for its cleaner interface. Receive payments, create subscriptions, all in one simple and easy to navigate platform.
Woocommerce – many website themes that are already set up for e-commerce will come “Woocommerce-ready”, including the one you see on my website, which is Refined.
Text Editing Tools
Grammarly – If you want to put your best foot forward on everything you share online, Grammarly will be your best friend. From blog posts to emails and social media messages, this powerful tool makes sure everything you write is correct.
I find great service providers in all areas at Fiverr.com
Another great source for professionals in all areas related to design – 99designs.com