Creating Trust Through Consistency
One of the most important ways you can build trust on social media is to Be Consistent with Your Marketing-what you share.
The content you choose to share with your audience is the “face” of your business. Because of this, consistency is a critical element in a business’ success. Of course, many other vital factors will lead to a successful business, but consistency is what will create name recognition and trust from your audience, which will lead to more sales.
Consistency in What and When you share with your audience
Sharing consistent content with your audience is what will build your community so you can develop a relationship.
When you are deciding what types of content to share you should post things that will be helpful to your audience while showcasing your expertise to new followers.
By sharing consistent content, you are assuring your customers that they can expect you to give them the things they need time after time. With each visit to your website, with each share of a social post, your audience will know what they are getting.
Once there is doubt in a customers mind, you will find yourself having to start all over again and rebuild that trust. Making consistency a priority will help you avoid this situation and will keep your customers coming back to do business with you. Doubt in a customer’s mind generally means you have to rebuild that trust again to show that they should continue doing business with you.
Here is an example of how lack of consistency can hurt your reputation and your business: Think about your inbox. How many of those emails that you get are from opt-ins that you thought sounded great in the beginning, but now you can not remember what company they are from. Why does this happen? Inconsistency. When someone creates an opt-in and then abandons the people on their list by not following up and engaging in those who signed up, the recipients of these emails forget why this email is in their inbox. What happens next? Unsubscribe.
Once this happens, you have to work much harder to get people to sign up for anything you are offering.
Consistency with your brand image
Every day we are bombarded with messages from people who say they have found the answers to pulling in 6-or 7-figure incomes. I’m sure you’ve seen them.
If you tried implementing all of their different strategies, you’d be exhausted from keeping up with it all and your audience would be very confused about your overall message. And confusion is the death of gaining a sale or a returning customer.
When it comes to branding, consistency, and repetition will help develop name recognition. When you are creating the story around your brand, remember to keep it simple and clear. Always tell your customers what you are offering and why it will solve one of their problems.
Whatever your trademark is, don’t go changing it without some serious consideration first. The more consistent your brand image is, the more people will recognize and trust your business.
Here is where creating a brand kit for your business becomes vital. A brand kit can be simple or very complex. In its simplest for you want to be sure it includes your brand’s colors, fonts, and most used tag lines.
Be consistent with your brand image, colors, and message online so you’re always recognized. Once people come to identify you as an authority in your field, you will begin to see considerable changes in your business.
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