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How Pinterest Helps My Brand And Can Help Yours Too
There are many reasons someone may start a blog: a creative outlet, a way of connecting with like-minded people or simply to keep friends and family updated on their latest adventures. But, if you’re a business owner like me, you know that starting a blog is less about our personal lives and a lot more about sharing our expertise and promoting our products and services.
When I first started the blog, back in 2011, I would have never imagined how it would benefit my small local business. Above all, I would have never imagined how Pinterest would propel my blog and therefore help my business.
With blog posts that have been shared thousands of times on Pinterest, the traffic I get from this platform is loyal and eager to learn more from my other posts.
If you’ve ever used Pinterest, then you know how powerful its visual images can be. With so much content to peruse, it’s easy to find yourself sitting for hours pinning interesting articles, recipes, crafts and more.
The platform simply lends itself well to certain types of material. The benefits it can offer your business go well beyond its emotional appeal to users. Take a look at these tried and true reasons to use Pinterest to build engagement around your brand if you want to see a significant increase in user interaction and sales.
Pinterest allows your pins to not only be seen by those who choose to follow you, but also to their followers. Your boards can gain immense traction if they contain content that appeals to your target audience.
Beautiful images that offer inspiration or a solution to a problem do really well on Pinterest. Taking the time to create something that is both appealing to look at and informative to many will increase its chances of being pinned.
You’ll find that Pinterest is a very socially influential platform. Its users often form communities among like-minded individuals surrounding a hobby, lifestyle, product or any number of interests. These types of social connections, along with the mere emotional pull of visual material, can lead to immediately making a purchase or planning for a future buy.
Sales Conversion Potential
Visual marketing is a powerful tool because well-delivered images appeal to the senses and the emotions. Pinterest has shown to be quite successful in sales conversion. If an individual is attracted enough to your content to spend a few minutes with it and actually pin it to their boards, they’re more likely to act on making a purchase.
Material found on Pinterest is high ranking when it comes to SEO. By taking care to name your boards with simple, straightforward titles the average user would type to find you and your offerings, you’re sure to see an increase in followers, who have the potential to become fans and loyal customers.
The fact that Pinterest activity is ruled primarily by users sharing the exciting things they find, brands don’t have to invest huge amounts of time to see some benefit. Of course, the more active and involved you are in maintaining your boards and sharing pins, the higher your return will be. However, the actual time and energy you need to spend on your Pinterest marketing are far less than that of other platforms that require constant monitoring and frequent addition of new material.
Plus with tools like Tailwind, you can schedule pins for an entire month in one afternoon. Tailwind is an amazing tool I have been using since its creation, I recommend it and if you want to sign up you can use my affiliate link here.
Social Media Integration
It’s easy to share your pins on other social media sites, even to your blog through embedding. You can tweet your pin, share it on Facebook or send it to another user through a message. This gives you a great deal of versatility and increases your reach with just a click of a button or two.
These are some of the most common and universal reasons to use Pinterest for your brand marketing. There are lots of other features and benefits that apply to various types of business, and new capabilities are often added. Give Pinterest a try and see what an impact it can have on your brand.